The answer to why some cannabis consumers prefer to eat their weed.
For a growing number of cannabis consumers, eating the herb is better than smoking it. That is the conclusion of a qualitative report examining customer preferences.
The study also provides insights into consumers’ concerns regarding the consumption of edible marijuana, including delayed activation time, accidental ingestion, and dosing.
“Importantly, the delayed high from edibles vs. smoking or vaping marijuana, may contribute to consumers ingesting a greater than intended amount of the drug before they feel high,” said Cates. “Informing the public on delayed activation, accidental ingestion, proper dosing and harmful effects will help consumers make better decisions and help protect public health.”
A total of 62 adults in eight focus groups, four each in Denver, Colorado and in Seattle, Washington were conducted with consumers of edibles who were at least 21 years or older and met specific study criteria.
The findings suggest that outreach campaigns on recreational marijuana should provide information on the risks and benefits of different forms of marijuana so that consumers can make informed decisions about their use.